SERVICE / 03

Surveys & Field Research

Ask clear questions. Record the limits of the answers.

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The need

A useful research programme starts with a defined objective, appropriate methods and field quality checks.

What the scope can include

  • Questionnaire design and sampling plan
  • Qualitative interviews and group discussions
  • Quantitative field surveys; CATI subject to availability
  • Enumerator briefing, quality checks and data cleaning

From brief to delivery

  1. 01

    Listen & define

    Clarify the objective, geography, constraints and success measures.

  2. 02

    Research & assess

    Review information, field context and gaps before recommendations.

  3. 03

    Agree the scope

    Set deliverables, roles, timelines and approval responsibilities.

  4. 04

    Build the plan

    Connect field, communication and creative workstreams.

  5. 05

    Coordinate execution

    Track approved activities, dependencies and issues.

  6. 06

    Review & report

    Assess delivery against the scope and record the next steps.

Example deliverables

DELIVERABLE

Research plan

DELIVERABLE

Questionnaire

DELIVERABLE

Clean tabulations

DELIVERABLE

Insights and methodology report

What we need from you

A defined brief

Objective, geography, expected timeline, approved source material, decision-makers and available resources.

Clear responsibilities

Agree approvals, access rights, client inputs, vendor dependencies, reporting cadence and commercial scope before work starts.

Scope & boundaries

Availability, staffing, tools, operating hours and deliverables are confirmed for each assignment. No campaign or election outcome is guaranteed. Public data and research outputs need dated sources and clearly stated limitations. Work involving personal information requires an authorised purpose and agreed handling responsibilities.

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LET’S DEFINE THE ASSIGNMENT

What do you need
to deliver?

Share the objective, location and timeline. Start with a clear brief.

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